And commutes, especially in the sprawling capital, Seoul - home to around one-fifth of the national population - are also long. The fact that the country boasts some of the world’s fastest internet speeds certainly helps.
Most casual observers might point to South Korea’s robust electronics and technology sector, driven by world-renowned giants like LG and Samsung, and figure it’s no surprise that a new age media platform would take off there. Hong Kong and Taiwan came in second and third, respectively, with 55 and 47 percent. That’s according to the 2018 Reuters Institute Digital News Report, which found that 58 percent of South Koreans said they tuned in to a podcast within the last month - around 25 percentage points higher than both Americans (33 percent) and the global average (34 percent).
Nearly 2 out of 3 South Koreans listen to podcasts - the highest in the world.
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